1) Is the printer prepared? Make sure that you talk ahead of time with the printer. They should already be set up, fairly well dialed in to what the signed proof sheet is, and have the first run done. Make sure this is communicated a couple of days earlier.
2) Bring a sample (if the box already exists). If the business is being moved from another printer, you will want to make sure that you have an existing box for color purposes.
3) Bring a loupe. The printer should already have one, but you can never be too careful.
4) The first thing you will want to do is give it the eye test. Trust that the pressman (or woman) has a better eye than you or the end user, but don't be afraid to give your input. We all see colors differently and what matters is what the end user likes, not what you think is correct.
5) This is obvious, but try to nail the color on the first change. You will probably have a limited amount of initial sheets, so talk through everything.
6) Be meticulous. Scour that thing against the existing box, the proof, look at every color. If there's a PMS color(s) make sure you have the book out. Look at the print across the whole sheet. Leave no stone unturned.
7) Once you or the end user is happy, sign the proof sheet, bring one back for show and tell, and don't forget to be a hound on die cutting/gluing/folding, etc.
The average consumer will make a decision at the shelf in 3-5 seconds. Does your retail packaging grab their attention, tell your story, and show where your competitive advantage is?"
0 comments:
Post a Comment